Conventional diets aren’t serving our cats
The same logic that applies to your food applies to your cat’s: If it’s ultra-processed, it’s not ultra-healthy. But most cat food still falls into this category.
Cat life over shelf life
Most cat food is designed to last months on shelves. Instead of real meat cats are getting grains, fillers, and artificial preservatives – making manufacturing easier, but ignoring what cats actually need.3 chin-scratching facts
1
Cats are obligate carnivores, but conventional cat food (dry or canned) can be up to 40% carbs1. 2
Conventional food can be cooked at high heat, pressure, and extrusion, which creates byproducts and makes nutrients hard to absorb. 3
41% of cats in Australia are overweight or obese2, which exposes them to health issues like diabetes and urinary tract disease3. 
Give them real food, mostly meat
The nutrients your cat needs to be their healthiest self should come from food you recognise. No mystery meats, please.
High protein,
low carb
No grains
or filler
Human-grade ingredients
Developed by Board Certified Vet Nutritionists
Gently cooked to protect nutrients.
Digest this, conventional cat food
| Conventional cat food |  |
|---|---|
Low-quality meat, meat meals, and byproducts | High-quality Aussie meat |
Ultra processed at high temps to prioritise shelf life | Gently cooked to protect nutrients |
Moderate-protein, high-carb | High-protein, low-carb |
Grains, fillers, and unknown ingredients | No grains, fillers, or artificial preservatives |
Good food causes good health
Tamed hairball
The ideal mix of fibre helps your cat with that hacking hairball habit.
Smaller, less smelly poos
Fresh, gently cooked food goes down easier and comes out less gross.
Supports urinary health
High-moisture meals (over 70%) help keep your cat’s urinary tract healthy.
Feed the joints
The ideal ratio of omega-6s to -3s supports healthy joints, so your cat can keep treating your home like their habitat.
Trimmer figure
Our high-protein, low-carb meals help your cat keep a trim figure.
Feed real food For carnivores Feed real food For carnivores Feed real food For carnivores Feed real food For carnivores Feed real food For carnivores Feed real food For carnivores Feed real food For carnivores Feed real food For carnivores Feed real food For carnivores Feed real food For carnivores Feed real food For carnivores Feed real food For carnivores Cats with
great taste
